In 2001, when Jordan sent its troops to Afghanistan to participate in the ISAF force there in combatting terrorism, the government said its role consisted only of establishing and maintaining a field hospital to treat the wounded in the Afghani region of Mazar e Sharif.
A captain in the intelligence agency, General Intelligence Department (GID), was killed along with 6 CIA operatives in a suicide bombing at Forward Operating Base Chapman in Khost, Afghanistan. The suicide bomber appeared to be a Jordanian double-agent who turned against his employer.
The CIA insists that despite this incident, Jordan's intelligence agency and personnel are the most effecient in the region and further abroad in combatting terrorism.
"The Jordanian intelligence service is the best intelligence service in the Middle East and South Asia, bar none... They are far more effective in working against jihadist groups like al Qaeda in Iraq like the al Qaeda core in Pakistan than any other intelligence service." - Bruce Reidel, a former CIA officer who has advised President Obama on al Qaeda.
The incident took place on 30 December 2009. Jordanian media wrote about it in brief, barely mentioning the story behind, until it was all over the international media - then Jordan found itself compelled to give an official answer.
“Jordan will not spare any effort to hunt and track down terrorists wherever they are and work to dry up their resources,” according to an unnamed official speaking to The Jordan Times. Finally, the government of Jordan admitted what every Jordanian suspected already, at least in broad lines.
Jordan has definately been taking part of the controversial rendition program (read article here), has recently completed all requisits to become a full NATO partner (read article here), and has contributed with personnel, infrastructure, and further aid to the war on terror and the war on Iraq (read article here), and not least, Jordan has been part of the 41 nation coallition engaged in operations in Afghanistan (read article here).
According to this unclassified NATO document, Jordan has insisted since day one, that all its NATO partners in Afghanistan refrain from mentioning its participation in the public domain. Now, every Jordanian knows what the government has been trying to keep secret for the past 9 years - the Jordanian presence in Afghanistan is not merely logistical or humanitarian, it involves intelligence and combat cooperation at the highest of levels.
Who ever was responsible for the decision not to tell the Jordanian public about the nature of the Jordanian participation in the war on terror did a grave mistake.
They lost 9 years of building confidence between the average Jordanian and the Jordanian security forces (which are seen amongst many Jordanians as "friends of enemies - being Israel, the US and other western powers involved in the Middle East conflict.)
Instead, the Jordanian government should have been working on a public relations campaign to convince Jordanians of its important role in the global security system - a backbone to defending the democratic world operating at the heart of the conflict. Jordanian officials should have been brave and convincing enough to persuade Jordanian people of all backgrounds (Palestinians, Jordanians and minorities) why it is better to sideline with the west against islamic fundamentalism.
When in 2005 Jordan suffered a terror attack killing more than 60 innocent citizens in Amman, Jordanians rallied in a united national tone behind the government, and many were glad to know that, a few months later, Jordan was able to track down and kill Al Qaedas leader in Iraq, Abu Musab Al Zarqawi - a Jordanian national.
However, the government missed the chance then to open up to its citizens about the security cooperation that has been going for years and that was not going to end any time soon. Meanwhile, radical, anti-democratic Islamists (such as the Muslim Brotherhood) banked on their relatively democratic presence in the parliament to use these events, amongst other regional developments, as an "opportunity" to spread their anti-western sentiments in mostly impoverished regions of Palestinian majorities, such as refugee camps, as well as all over the country.
The average Jordanian citizen is connected to the world - almost every Jordanian household has access to satellite TV, a huge percentage of Jordanians has access to the internet, and more than 93% of Jordanians have completed at least high school education. Jordanians have access to alternative sources of news, they no longer wait for the 8 o'clock news bulletin on Jordanian state TV, in fact, barely a minority still tune in on state TV - it represents the stagnation of the state's public relations apparatus, barely in any competition with local, regional and international media advancement.
The gap remains unquestionably wide between a security system that has proved its excellence in maintaining Jordan an oasis of peace in a mad region, and the average citizen who distrusts his country's alliances. It is time we asked why, and found a way to build a friendly relationship between the state and the citizen, who needs to feel that a security officer is his friend, not the friend of his enemy.
A wide, far reaching and effective public relations strategy is needed to build a culture of constructive debate. Jordanians are not dumb, nor is their government, but the gap needs to be mended with a consistant, friendly and honest public relations rhetoric - which will in the end prove very helpful in the fight against terrorism.